Business Advice
Posted By Joe Tellor

The Magnificent Seven: Top Startups To Watch in 2015

It’s an exciting time for startups right now. Businesses seem to be getting better at pairing technology with innovation to create the ultimate customer experience and, they hope, a huge profit. Here are seven of the most promising new startups to watch for 2015.

1. Avant

Avant makes personal loans, and promises its customers a fast, transparent online application process. Approved loans will be transferred to the customer’s bank the next business day. It’s little wonder that an online loans company shows massive growth – Avant increased its revenue by 971% to $75 million in 2014, and the company executives hope to triple that in 2015.

2. Blue Apron

Blue Apron quite literally caters for busy people. This promising start-up sends subscribers weekly food parcels consisting of recipes and the corresponding ingredients, weighed and measured in advance for easy preparation at home. The company promises farm fresh, healthy ingredients and hundreds of top recipes. A great idea for busy households, Blue Apron is likely to build on its current 1 million deliveries per month.



3. Hampton Creek

Hampton Creek’s mission is to supply good food. By this they mean not only tasty, satisfying food, but low carbon footprint food containing only natural ingredients. Their products include Just Mayo, an eggless healthy alternative to standard mayonnaise, and Just Cookies, all-natural cholesterol and dairy-free cookies that are approved by Oprah.

4. Instacart

This start-up enables customers to place a grocery order and have it delivered within an hour. This is achieved by sending the order to a local personal shopper who will purchase the desired items from local stores and deliver them to the customer. They currently deliver to ten cities but are expanding rapidly.

5. Jet

Jet is an e-commerce company that has been touted as a serious competitor to Amazon, offering customers a “smart shopping” experience. Using a network of retail partners plus dynamic pricing based on location, payment method and other factors, Jet aims to undercut its competitors. The company’s profit comes entirely from membership fees rather than mark-ups on products. Jet has already raised several million dollars in venture capital, and is certainly one to watch in 2015.

6. Mixpanel

Mixpanel provides analytics software for companies wishing to analyze the behavior of visitors to their websites. Going beyond counting page views, the software allows businesses to track customers’ journey through the entire site, yielding valuable information on customer behavior. According to Forbes, the company is valued at $865 million and has over 3000 clients.

7. Slack

Slack is marketed as “a messaging app for teams.” It allows company employees to stay connected no matter where they are working, and is compatible with mobile devices. According to UK Business Insider, Slack is “one of the fastest growing enterprise apps of all time” and its popularity shows no sign of slowing down. One to watch in 2015.

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Joe founded to help people with starting their own business and achieving success. He'll be delighted to bring articles from around the web on marketing, business advice and, of course, crm news to help you stay in touch with customers.

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